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Call 1-800-784-8669, text QUIT to 47848 or visit SmokeFree.gov

IQOS ORIGINALS Time-tested HEATCONTROL TECHNOLOGY heats tobacco with a blade from inside the tobacco stick Heats tobacco without burning it No fire, ash, or smoke Nicotine-containing vapor emits on average 95 percent lower levels of harmful chemicals compared with cigarettes 2 IQOS ORIGINALS uses specially designed HEETS tobacco sticks made of high-quality tobacco blend for cigarette-like satisfaction 2 Average reductions in levels of a broad range of harmful chemicals (excluding nicotine) compared to the smoke of a reference cigarette (3R4F)

Not only this, but it has been found that youth who vape are 6.8 times more likely to start smoking cigarettes within 18 months compared to youth who do not use e-cigarettes (CATCH, 2020)

A whole body of evidence points to lingering complacency