Taylor & Francis Ltd - Sustainable Branding Ethical Social And Environmental Cases And Perspectives - Paperback Emergency Services Artist: Huntingtons

Artist: Huntingtons

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Taylor & Francis Ltd - Sustainable Branding Ethical Social And Environmental Cases And Perspectives - Paperback Emergency Services Artist: HuntingtonsBinding: Paperback Description: A sustainable brand should integrate environmental social economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management. By addressing a range of perspectives and their application to branding the authors go beyond sustainable branding to question the role brands play