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For example, some smokers want to switch cigarettes just to get other cost-effective and healthier alternatives, while others seek diverse range of flavours that vaping offers

Open up a natural discussion and avoid passing judgment or showing frustration

"And especially since [advertising] has been clamped down on more and more, the tobacco industry has had a history of looking for other ways to advertise." Although there is no evidence of tobacco industry sponsorship of these depictions, a Concave Brand Tracking analysis of Netflix's Stranger Things found it featured more than 100 visible brands in its third season

While the financial savings are tangible, the long-term health costs remain high