c cigarettes How many were in a pack of cigarettes issued in Marine Corps rations? Australia discovered the world's ugliest

Australia discovered the world's ugliest color and used it to kill cigarette sales. The color? Pantone 448 C (a muddy olive brown). The results? One of the most successful behavior change campaigns in 5 ways the world is trying to curb smoking Toxic Black Market Cigarettes Fuel Mesothelioma Concerns In 2012, market researchers in Australia set out to find the least attractive color to use for plain cigarette packaging. They determined Pantone 448 C to be the 'ugliest color in the

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