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Shot by Karim Sadli under the artistic direction of MAYBE (Charles Levai & Kevin Tekinel), the campaign uses the Eternal City as its backdrop: cobblestone streets, iconic landmarks, that particular golden light that Rome seems to have a monopoly on

US statistics reveal that smoking causes more deaths each year than HIV, illegal drug use, alcohol misuse, motor vehicle injuries and homicides combined

For smokers who are used to the flavor of tobacco, this familiarity can make the switch to vaping easier and more enticing

First puffs are floral, but turn sweet with sophisticated, clear notes of salted caramel, cappuccino and chocolate that culminates in a finish of ginger and nutmeg