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Is the World's Largest Tobacco Company Going to Stop Making Cigarettes? Philip Morris' anti smoking ad attacked for being 'hypocritical' CNN Marlboro's story is one of the most remarkable brand transformations in marketing history. Originally launched as a cigarette targeted toward women, Marlboro struggled to gain traction and held only a tiny share The claim that Marlboro has launched a nicotine free cigarette is currently unverified and likely false. What is true is that Philip Morris International, the maker of Marlboro, is actively transitioning away from

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