Virtue Sticker and inspired by traditional espresso

and inspired by traditional espresso roasts

The coffee grown in the unique microclimate around the town of Concepcion Huista is among our favorite in Guatemala

Luis Alberto's Secret

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Virtue Sticker and inspired by traditional espressoThe term 'Virtue' has roots in Latin, originally representing strength, valor, excellence, and worth. Over time it evolved to mean ethical goodness and admirable traits. We've chosen to name our flagship blend 'Virtue' because this coffee embodies these qualities. It's a cup filled with goodness not just from the inviting chocolatey and roasted almond flavors but also from the year over year sourcing relationships that we maintain and the fair prices