cigarettes marketed to women Photo | Examples of tobacco industry marketing menthol tobacco Marlboro
Marlboro Tobacco Industry targeting of women and girls CANSA The Cancer Association of South Africa CANSA The Cancer Association of South Africa In 1955, Marlboro was dying with just 1% market share, 0 growth and known as a women's cigarette. 24 months later? Sales were up 3000%. All because Leo Burnett (the ad legend Torches of Freedom: Women and Smoking Propaganda Sociological Images
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