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MARKET BACKGROUND Legislation Legal purchasing age and legal drinking age Drink driving Advertising Smoking ban Opening hours On-trade establishments Taxation and Duty Levies Operating Environment Contraband/parallel trade Duty free Cross-border/private imports Key New Product Launches Outlook MARKET DATA Table 1 Sales of Alcoholic Drinks by Category: Total Volume 2019-2024 Table 2 Sales of Alcoholic Drinks by Category: Total Value 2019-2024 Table 3 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024 Table 4 Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024 Table 5 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2024 Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2024 Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2024 Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2024 Table 9 GBO Company Shares of Alcoholic Drinks: % Total Volume 2020-2024 Table 10 Distribution of Alcoholic Drinks by Format: % Off-trade Volume 2019-2024 Table 11 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2024 Table 12 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2024-2029 Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Value 2024-2029 Table 14 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2024-2029 Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2024-2029 DISCLAIMER BEER Key Data Findings 2024 Developments Demand boosted by ongoing effect of World Cup on tourism flows Non-alcoholic beer and standard lager heavyweights sustain their lead despite competition Happy hour drives on-trade sales while hypermarkets lead off-trade Prospects and Opportunities Beer remains a key sector in alcoholic drinks and spearheads growth Competition intensifies in both non alcoholic beer and standard lager Non alcoholic beer will remain popular despite future tax implementation Category Data Table 16 Sales of Beer by Category: Total Volume 2019-2024 Table 17 Sales of Beer by Category: Total Value 2019-2024 Table 18 Sales of Beer by Category: % Total Volume Growth 2019-2024 Table 19 Sales of Beer by Category: % Total Value Growth 2019-2024 Table 20 Sales of Beer by Off-trade vs On-trade: Volume 2019-2024 Table 21 Sales of Beer by Off-trade vs On-trade: Value 2019-2024 Table 22 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2019-2024 Table 23 Sales of Beer by Off-trade vs On-trade: % Value Growth 2019-2024 Table 24 GBO Company Shares of Beer: % Total Volume 2020-2024 Table 25 NBO Company Shares of Beer: % Total Volume 2020-2024 Table 26 LBN Brand Shares of Beer: % Total Volume 2021-2024 Table 27 Forecast Sales of Beer by Category: Total Volume 2024-2029 Table 28 Forecast Sales of Beer by Category: Total Value 2024-2029 Table 29 Forecast Sales of Beer by Category: % Total Volume Growth 2024-2029 Table 30 Forecast Sales of Beer by Category: % Total Value Growth 2024-2029 WINE Wine growth normalises amid higher tourist inflows Sole distributor QDC introduces new wine brands and varieties to spur demand QDCs sustains its monopoly over off- and on-trade distribution and benefits from recent acquisition Evolving consumer demographics will drive wines future growth Wine remains fragmented as new product launches keep coming New World wines to appeal for more consumers thanks to their relatively competitive pricing Table 31 Sales of Wine by Category: Total Volume 2019-2024 Table 32 Sales of Wine by Category: Total Value 2019-2024 Table 33 Sales of Wine by Category: % Total Volume Growth 2019-2024 Table 34 Sales of Wine by Category: % Total Value Growth 2019-2024 Table 35 Sales of Wine by Off-trade vs On-trade: % Volume Breakdown 2019-2024 Table 36 Sales of Wine by Off-trade vs On-trade: % Value Breakdown 2019-2024 Table 37 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2019-2024 Table 38 Sales of Wine by Off-trade vs On-trade: % Value Growth 2019-2024 Table 39 Forecast Sales of Wine by Category: Total Volume 2024-2029 Table 40 Forecast Sales of Wine by Category: Total Value 2024-2029 Table 41 Forecast Sales of Wine by Category: % Total Volume Growth 2024-2029 Table 42 Forecast Sales of Wine by Category: % Total Value Growth 2024-2029 SPIRITS Spirits normalises in 2024 and benefits from sustainable off- and on-trade demand Established brands maintain leadership despite new launches On-trade sustains robust demand Further growth expected Established brands will maintain their lead but shares will slightly fall amid new product developments Demand for spirits will cool down during Qatars long hot summer months Table 43 Sales of Spirits by Category: Total Volume 2019-2024 Table 44 Sales of Spirits by Category: Total Value 2019-2024 Table 45 Sales of Spirits by Category: % Total Volume Growth 2019-2024 Table 46 Sales of Spirits by Category: % Total Value Growth 2019-2024 Table 47 Sales of Spirits by Off-trade vs On-trade: % Volume Breakdown 2019-2024 Table 48 Sales of Spirits by Off-trade vs On-trade: % Value Breakdown 2019-2024 Table 49 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2019-2024 Table 50 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2019-2024 Table 51 GBO Company Shares of Spirits: % Total Volume 2020-2024 Table 52 NBO Company Shares of Spirits: % Total Volume 2020-2024 Table 53 LBN Brand Shares of Spirits: % Total Volume 2021-2024 Table 54 Forecast Sales of Spirits by Category: Total Volume 2024-2029 Table 55 Forecast Sales of Spirits by Category: Total Value 2024-2029 Table 56 Forecast Sales of Spirits by Category: % Total Volume Growth 2024-2029 Table 57 Forecast Sales of Spirits by Category: % Total Value Growth 2024-2029 CIDER/PERRY Cider/perry starts to pick up amid higher inflow of expatriates and tourists Sluggish demand for cider/perry narrowed brand availability Tourist demand influences on-trades control over cider/perry Expatriates and tourists provide impetus for better growth prospects Cider/perrys growth prospects will propel new product developments On-trade will continue leading the distribution of cider/perry Table 58 Sales of Cider/Perry: Total Volume 2019-2024 Table 59 Sales of Cider/Perry: Total Value 2019-2024 Table 60 Sales of Cider/Perry: % Total Volume Growth 2019-2024 Table 61 Sales of Cider/Perry: % Total Value Growth 2019-2024 Table 62 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2019-2024 Table 63 Sales of Cider/Perry by Off-trade vs On-trade: Value 2019-2024 Table 64 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2019-2024 Table 65 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2019-2024 Table 66 GBO Company Shares of Cider/Perry: % Total Volume 2020-2024 Table 67 NBO Company Shares of Cider/Perry: % Total Volume 2020-2024 Table 68 LBN Brand Shares of Cider/Perry: % Total Volume 2021-2024 Table 69 Forecast Sales of Cider/Perry: Total Volume 2024-2029 Table 70 Forecast Sales of Cider/Perry: Total Value 2024-2029 Table 71 Forecast Sales of Cider/Perry: % Total Volume Growth 2024-2029 Table 72 Forecast Sales of Cider/Perry: % Total Value Growth 2024-2029 RTDS RTDs appeals to different consumers building on its flavours and lower ABV RTDs remains a duopoly between Bacardi Breezer and Smirnoff Ice On-trades lead challenged by freshly mixed cocktails Better growth prospects founded on the inflow of expatriates and tourists QDCs retail e-commerce could boost RTDs despite proposed introduction of VAT RTDs to leverage innovation in flavours to lure more consumers Table 73 Sales of RTDs by Category: Total Volume 2019-2024 Table 74 Sales of RTDs by Category: Total Value 2019-2024 Table 75 Sales of RTDs by Category: % Total Volume Growth 2019-2024 Table 76 Sales of RTDs by Category: % Total Value Growth 2019-2024 Table 77 Sales of RTDs by Off-trade vs On-trade: Volume 2019-2024 Table 78 Sales of RTDs by Off-trade vs On-trade: Value 2019-2024 Table 79 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2019-2024 Table 80 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2019-2024 Table 81 GBO Company Shares of RTDS: % Total Volume 2020-2024 Table 82 NBO Company Shares of RTDS: % Total Volume 2020-2024 Table 83 LBN Brand Shares of RTDS: % Total Volume 2021-2024 Table 84 Forecast Sales of RTDs by Category: Total Volume 2024-2029 Table 85 Forecast Sales of RTDs by Category: Total Value 2024-2029 Table 86 Forecast Sales of RTDs by Category: % Total Volume Growth 2024-2029 Table 87 Forecast Sales of RTDs by Category: % Total Value Growth 2024-2029