Changes over time in the proportion of people smoking in the population and the amounts smoked by people who continue to smoke are driven by factors including: demographic trends such as the post-war baby boom, increasing life expectancy, and migration patterns marketing practices of tobacco companies, including promotion and the nature of the product itself, both of which can increase the uptake of smoking and resumption of smoking among those who have quit the relative heaviness of smoking among those who quit versus those who continue to smoke the affordability of tobacco products driven by economic trends, industry pricing strategies, government excise and customs duties and other charges and taxes and availability of illicit tobacco the effects of other policy measures introduced by government, including those that reduce opportunities to smoke, such as smoking bans in public places and workplaces, and those that encourage cessation and discourage uptake changing social factors such as increasing public awareness of the health risks of smoking and levels of public tolerance about exposure to tobacco smoke
In the meantime, the cigarette manufacturers are concentrating their energies on the exploitation of whatever competitive advantages they happened to have at the time of the TV-ad ban, on following up their various insights into shifts that are occurring in the composition of the expanding population, and on forging new markets overseas to insure that what they may lose on the swings they can make up on the roundabouts
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