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Complete confidence in the quality of their products

This segment is growing at the slowest pace, around 2.4% CAGR, as smokers seeking compliance with regulatory tar limits who also prioritize taste are gradually being won over by improved Light formulations that increasingly approximate full-flavor sensory characteristics

This followed a study showing that the numerical amount of tar and nicotine emission displayed on cigarette packs in many countries was misleading

Unlike HEETS (used in older IQOS models), TEREA sticks have a fully enclosed design with no direct tobacco contact delivering more consistency and a cleaner experience